OOLIO
ROLE
TOOLS
OOLIO is a dynamic and playful olive oil brand that seamlessly merges tradition with modern flair. Drawing inspiration from the rich history of olive oil production and its bold, robust flavor, OOLIO celebrates the timeless craft of olive oil making. The brand embraces a fresh, contemporary aesthetic, incorporating bold contrasting colours, imperfect shapes, and hand-drawn illustrations that bring an organic, artisanal feel to the design.
By blending current design trends with the natural, earthy essence of its product, OOLIO offers a visually striking experience that mirrors the vibrant and distinctive taste of its olive oil. From its unique, eye-catching packaging to its rich, full-bodied flavours, OOLIO captures the essence of both tradition and innovation. It invites consumers to enjoy not just an exceptional product but an aesthetic journey that embodies the best of both worlds – the old and the new.
Packaging & Applications
Applications
Product packaging, apparel, OOH advertising
Format range
Print, retail packaging, wearable merchandise
Tools
Illustrator / Photoshop
Extended the identity across product packaging, apparel, and out-of-home advertising - from olive oil pouches and folded cartons to a bus-stop ad and branded merchandise. Each application uses the same bold colour-blocking and illustration system, balancing shelf and street-level visibility with OOLIO's tradition-meets-modern positioning.
Brand Identity & Illustration
Role
Brand Identity & Packaging Design
Deliverables
Logo & brand identity, product packaging, apparel, OOH advertising
Tools
Illustrator / Photoshop
Developed OOLIO's core identity around a bold, rounded wordmark paired with a suite of hand-drawn illustrations that nod to traditional olive oil production while feeling distinctly contemporary. The loose, imperfect line work was a deliberate contrast against clean typography - giving the brand an artisanal, human feel without looking dated, and setting it apart from the minimal, clinical look most premium olive oil brands default to.
