LUTHRI
*Photography created by other professionals based on brand identity I created for Lúthri
Lúthri is an athletic nutrition brand offering hydration and performance supplements for athletes. I led packaging and brand identity design, developing a bold, energy-driven visual system - anchored by a runner icon and a confident orange palette - carried across the product box, pouches, and supporting collateral.
ROLE
TOOLS
Brand Identity & Illustration
Role
Brand Identity & Packaging Design
Deliverables
Logo & icon system, product box, pouch packaging, supporting inserts
Tools
Illustrator / Photoshop
Initial Logo Exploration
Illustration Exploration
Final Logo Design
Built Lúthri's identity around a striking orange palette and a running figure mark - a direct nod to athletic performance and momentum. The wordmark pairs a classical, almost Olympian feel (reinforced by a founding quote from Pierre de Coubertin, founder of the Modern Olympics) with a modern sans-serif system, positioning Lúthri as rooted in the spirit of competition rather than just another sports supplement brand.
Packaging and Application
Applications
Product packaging
Format range
Print, retail packaging
Tools
Illustrator / Photoshop
Packaging Exploration
Final Packaging Design and Application
Designed a full packaging system spanning the outer box, athletic nutrients pouch, hydration tablets, and a branded scoop - each piece consistent in colour and typography but distinct enough to be identifiable at a glance. The unboxing sequence itself was considered as part of the brand experience: opening the box reveals the Coubertin quote before the products themselves, framing the contents as part of a larger athletic ethos rather than just a functional supplement kit.
