AMORA
Amora is a skincare brand built around natural, high-quality ingredients for women who refuse to compromise on their routine. I led brand identity and packaging design, translating Amora's ethos - bold yet delicate, luxurious yet authentic - into a visual system spanning packaging, unboxing, and marketing collateral.
ROLE
TOOLS
Brand Identity
Applications
Product packaging, apparel, OOH advertising
Deliverables
Monogram/logo, branded envelope packaging, insert cards
Tools
Illustrator / Photoshop
Developed Amora's identity around a signature palette of deep red and soft pale pink - a deliberate pairing chosen to hold two ideas at once: femininity and boldness, without asking the brand to choose between them. The wordmark and monogram carry that same tension, confident enough to feel premium, soft enough to feel personal.
Packaging
Extended the identity into packaging and unboxing - deep red envelope-style packaging with floral accents and a branded insert card, designed so the physical experience of receiving an Amora order feels as considered as the product formulas themselves. Every touchpoint reinforces the brand's core promise: skincare that lets women feel both radiant and unapologetically bold.
