BROOKLYN
Brooklyn is a cap collection for the contemporary urbanite — merging streetwear trends with everyday practicality. I led brand identity and packaging design, developing a visual system that captures the energy and durability of the city itself, translated across the product, packaging, and retail touchpoints.
ROLE
TOOLS
Brand Identity & Packaging Design
Role
Brand Identity & Packaging Design
Deliverables
Logo & brand identity, product packaging, apparel, OOH advertising
Tools
Illustrator / Photoshop
Brand Identity
Developed Brooklyn's identity to sit at the intersection of streetwear and craftsmanship - bold enough to make a statement, refined enough to read as considered rather than trend-chasing. The visual language draws on the energy of the city itself: confident typography and a mark built to feel at home on a cap, on packaging, and on the street.
Packaging & Retail Experience
Extended the identity into packaging and retail presentation, designed to carry the same "style and substance" positioning from product to point of sale - high-quality materials and considered detail signal the meticulous craftsmanship behind each cap before a customer even tries one on.
